Institutional Mission and Identity: How Do We Carry the Culture to the Electronic Forum?

The culture and traditions of colleges and universities have been foci of attention by strategic planners, development officers and consultants. Developing a unique market niche to attract students and keep alumni affiliated is a constant struggle. As we build new electronic universities and add electronic courses and dimensions of existing colleges and universities, these same questions of uniqueness, attraction and affiliation will begin to crop up. This issue also has ramifications for basic education schools both public and state supported who are attempting to widen their image electronically. In this article, which is an exegetical and hermeneutical piece, the author hopes to pose some questions about culture and mission and make suggestions for extending these to the electronic environment.